Starbucked

How did borak-borak di kedai kopi became as fashionable as Starbucks? (Or how did RM1.00 Kopi O at Kedai Kopi Kai Shun become a RM11.70 Expresso Macchiato at Starbucks?) Read this book.

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One thought on “Starbucked

  1. I have read this book…great insight into franchise marketing…the other relevant book is about McDonald (can’t remember the book name) but different strategy in franchise expansion.

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