The closed system also lets Apple make more money, because it collects 30 percent of whatever customers spend on apps or content. Same goes for movies, music, and books. Instead of making a one-time sale, each iPad sold becomes a recurring revenue stream for Apple. The company’s move toward a closed system actually began seven years ago, when it launched the iTunes Store to sell digital media for its iPods. Then came the iPhone and the App Store…All this is a dream come true for Jobs, but it’s a move so brazen that even Microsoft, at the height of its powers, would not have dared to attempt it. Buy into the World According to Steve, and you’re making a Faustian bargain—you sacrifice freedom for the sake of a lovely device that (mostly) works just the way it’s supposed to, eliminating the headaches and confusion that most tech products bring with them.
Chuck Geschke and John Warnock, Adobe cofounders, in their blog:
We believe that Apple, by taking the opposite approach, has taken a step that could undermine this next chapter of the web — the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time…In the end, we believe the question is really this: Who controls the World Wide Web? And we believe the answer is: nobody — and everybody, but certainly not a single company.