Apple’s profits soar

Apple reported quarterly net profits of $5.99bn (£3.6bn), nearly double what it made a year ago. Revenue was $24.67bn, a rise of 83%.

I wonder what Stewart Alsop says now. Way back in 1997 when Apple bought Steve Job’s Next Software, he commented:

You can’t justify it. Apple did precisely the wrong thing. Now the only future for the company is to get smaller and smaller until there’s nothing left. In fact, the only sensible conversation to have about Apple is the one in which you argue about how long it will take to die.


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