American Idol 2012: Jessica Sanchez


In business, companies strived hard for the fabled first-mover advantage or FMA. FMA is the advantage gained by the initial (“first-moving”) significant occupant of a market segment and with it, the rewards of huge profit margins and a monopoly-like status.

In the business of American Idol 2102, I think filipina Jessica Sanchez just staked a huge FMA estate with the above performance.

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